3 Ways To Improve Medium’s Analytics Dashboard
Why is Medium’s analytics dashboard bad and what could be done to improve it?
In 2015, Evan Williams, the creator of Medium, criticised the standard web traffic metric of unique visitors as “a highly volatile and meaningless number for what we’re trying to do.”¹ Eight years later, the primary metric for Medium’s analytics is views — which are almost as useless as unique visitors when Medium doesn’t allow us to be selective with the data.
Medium’s analytics can be incredibly frustrating for us writers who want to make adjustments and optimise our writing based on data. So, let’s explore how the analytics dashboard can be improved.
Date Ranges
Medium’s analytics would greatly benefit from the ability to see data within specific date ranges. Currently, the only date range available is a 30-day segment and it shows the cumulative views for all posts.
If we could view data for a given date range, for specific articles, it would provide a more detailed understanding of how our content is performing. This would enable us writers to identify…
